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BSB50620 – Diploma Of Marketing & Communication

Key Information


37 WEEKS (2 Terms)
55 WEEKS (3 Terms)


March / July / October
March / July / October


2 TERMS CRICOS: 097252M4


A$22,450* (2 Terms)
A$30,800* (3 Terms)

Course Overview

The course structure is designed to integrate practice and connection with each of these themes in turn representing distinct modes of thinking, enquiry and knowledge acquisition in relation to marketing. Students explore underpinning theoretical constructs that inform marketing practice; students engage in practice both in simulated marketing workplace roles and in operating businesses; and they reflect on feedback from industry mentors and assessors. The course aims to develop graduates who are ethical and reflective practitioners with a commitment to professional learning and practice.

Throughout this course, you will discover the role that marketing plays in the success of contemporary organisations and examine the industry’s trends, responsibilities, needs and opportunities . You will graduate with strong theoretical knowledge and simulated work experience. A great way to increase your employability in a range of entry level marketing roles

Course Duration And Delivery Mode
  • This qualification will be delivered over 60 weeks, including 12 weeks holidays.*
Assessment Methods And Facilities

This course is delivered face-to-face, through a combination of tutorials and computer labs and workshops.
Assessment will occur through a variety of methods, including of direct observation, product-based methods, portfolios, and. questioning. Assessment conditions will ensure a simulated industry environment when appropriate and prescribed.

  • Face to Face
  • Simulated Work Environment
  • Online

Equipment includes Fully Equipped classrooms, and student PCs, Printed and on line Resources. Spacious classrooms, free internet access.

Entry Requirements

Atlantis College of Management has the following entry requirements for the BSB50620 – Diploma of Marketing and Communication. All International students must:

  • Be at least 18 years of age and must have completed at least the equivalent of Year 12.
  • Meet minimum English Language Proficiency Requirements including:
  • Have an IELTS score of 5.5 or equivalent (test results must be no more than 2 years old); or
  • Have studied in English for at least five years in an English-speaking country (Australia, Canada, New Zealand, Republic of Ireland, South Africa, United Kingdom or United States)
  • Have successfully completed in Australia a foundation course or a senior secondary certificate of education or a substantial part of a Certificate IV or higher-level qualification within the last 2 years; or
  • Have successfully completed a Language, Literacy and Numeracy Test (Internal) and achieved a minimum CSPA scale score of 110.



Graduates at this level will have theoretical and practical knowledge and skills for specialised and skilled work with potential employment pathways including roles as a Public Relations Officer, Marketing Officer or Marketing Coordinator.

Graduates at this level may wish to continue further learning and undertake the BSB60520 – Advance Diploma of Marketing and Communication.

  • Level 14, 474, Flinders Street, Melbourne, Victoria, 3000
  • 11-17 Jeffcott Street, West Melbourne, Victoria, 3003
Course Structure
  • Total number of units of competency – 12 (This qualification has 5 Core units and 7 Elective units)
    The selection of electives must be guided by the job outcome sought, local industry requirements and the complexity of skills appropriate to the AQF level of this qualification.
    Units of competency have been selected in accordance with the packaging rules and are relevant to the work outcome, local industry requirements and the qualification level.
    Refer to:
    To attain qualification BSB50620 – Diploma of Marketing and Communication competency in the following units must be achieved



Undertake Project Work


Establish and Monitor Marketing Mix


Write Persuasive Copy


Plan and Interpret Market Research


Plan and Monitor Direct Marketing Activities


Conduct Marketing Audits


Identify and Evaluate Marketing Opportunities


Lead Communication in the Workplace


Design and Develop Marketing Communication Plans


Manage Budget and Financial Plans


Manage Business Risk


Manage Personal and Professional Development

Alumni Students Testimonial

Saw Myat Thwe
Saw Myat Thwe
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I’m Saw, I am currently studying the Diploma of Business course at Atlantis College of Management. It’s a place where I can learn what I want and what I am interested in. It’s a really fun atmosphere and I enjoy studying here. The reason why I am enjoying it is that the trainers are professional in their related fields and the class room has provided many amenities and resources that we need for studying. I enjoy studying at Atlantis College because it’s trustworthy !
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Hello I am from Malaysia, As international student in Melbourne, I feel excited and proud to be part of Atlantis College of Management while attending my EAL III course. The institution has great facilities such as classrooms, computer rooms and library, and pantry. Our class is always filled with joy of learning. Moreover, we have a caring, dedicated and informative teacher in our class. Our level of confidence has improved under her guidance
Sehee Oh
Sehee Oh
South Korea
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I am from South Korea. I am very happy with Atlantis.The teacher and participants are very supportive, encouraging and importantly the school actually cares about providing us with the best environment! Academic structure are really good. Also the school organizes many events for students. I ‘ve been learning many new vocabulary, better grammar, social conversation, and idioms.. I can feel my English is improving because of Atlantis’s support.. I really thank to the school for everything.
Charlyn Ocdinaria
Charlyn Ocdinaria
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I am studying Diploma of Business in Atlantis College, I found this course challenging for me as my background is in the health care sector. So far, in my first month here in Atlantis college, my trainer has been really helpful in completing the tasks. The people here are really approachable any time and friendly I don’t hesitate to ask if I have any concerns.

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