BSB40820 - Certificate IV Marketing & Communication - Atlantis College of Management

BSB40820 – Certificate Iv Marketing & Communication

ATLANTIS COLLEGE OF MANAGEMENT - MELBOURNE / Courses / Marketing & Communications / BSB40820 – Certificate Iv Marketing & Communication

Key Information

Duration

37 WEEKS (2 Terms)
55 WEEKS (3 Terms)

Intake

March / July / October
March / July / October

CRICOS Code

2 TERMS CRICOS: 097252M4
3 TERMS CRICOS: 096800G

Fees

A$22,450* (2 Terms)
A$30,800* (3 Terms)

Course Overview

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

No licensing, legislative or certification requirements apply to this qualification at the time of publication on www.training.gov.au.

Course Duration And Delivery Mode

This qualification will be delivered over 52 weeks, including 40 weeks of training and assessment spread over 4 terms comprising of 4 terms of 10 weeks each and 12 weeks of holidays.*

Assessment Methods And Facilities

This course is delivered face-to-face, through a combination of tutorials and computer labs and workshops.
Assessment will occur through a variety of methods, including of direct observation, product-based methods, portfolios, and. questioning. Assessment conditions will ensure a simulated industry environment when appropriate and prescribed.

Face to Face
Simulated Work Environment
Online

Equipment includes: Fully Equipped Commercial Kitchen, and student PCs, Printed and online Resources. Spacious classrooms, free internet access.

Entry Requirements

Atlantis College of Management has the following entry requirements for the BSB40820 – Certificate IV in Marketing and Communication.

All International students must:

Be at least 18 years of age and must have completed at least the equivalent of Year 12.
Meet minimum English Language Proficiency Requirements including:
Have an IELTS score of 5.5 or equivalent (test results must be no more than 2 years old); or
Have studied in English for at least five years in an English-speaking country (Australia, Canada, New Zealand, Republic of Ireland, South Africa, United Kingdom or United States)
Have successfully completed in Australia a foundation course or a senior secondary certificate of education or a substantial part of a Certificate IV or higher-level qualification within the last 2 years; or
Have successfully completed a Language, Literacy and Numeracy Test (Internal) and achieved a minimum CSPA scale score of 110.

Pathways

Graduates at this level will have theoretical and practical knowledge and skills for specialised and skilled work with potential employment pathways including roles as a Public Relations Officer, Marketing Officer or Marketing Coordinator.

Graduates at this level may wish to continue further learning and undertake the BSB50620 – Diploma of Marketing and Communication.

Campuses

Level 14, 474, Flinders Street, Melbourne, Victoria, 3000
11-17 Jeffcott Street, West Melbourne, Victoria, 3003

Course Structure

Total number of units of competency – 12 (This qualification has 6 Core units and 6 Elective units)
The selection of electives must be guided by the job outcome sought, local industry requirements and the complexity of skills appropriate to the AQF level of this qualification.
Units of competency have been selected in accordance with the packaging rules and are relevant to the work outcome, local industry requirements and the qualification level.
Refer to: https://training.gov.au/Training/Details/BSB40820
To attain qualification BSB40820 –, Certificate IV in Marketing and Communication competency in the following units must be achieved

Code	Title	Core – Elective
BSBCMM411	Make presentations	Core
BSBCRT412	Articulate, present and debate ideas	Core
BSBMKG433	Undertake marketing activities	Core
BSBMKG435	Analyse consumer behaviour	Core
BSBMKG439	Develop and apply knowledge of communications industry	Core
BSBWRT411	Write complex documents	Core
BSBMKG432	Research international markets	Elective
BSBMKG434	Promote products and services	Elective
BSBOPS404	Implement customer service strategies	Elective
BSBTEC303	Create electronic presentations	Elective
BSBXCM401	Apply communication strategies in the workplace	Elective
BSBOPS501	Manage business resources	Elective

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